Mella Media Wins Best Mobile Campaign with Loopt

The partnership between Loopt and Mella Media delivered the honor of, “Best Mobile Campaign – 2009” at the DPAC Awards on Tuesday night. For its client, B.R. Guest Restaurants, Mella Media engaged Loopt to deploy the hyperlocal mobile campaign. 

“It was exciting for us to match our client’s business goals to the right mobile platform. Location-based advertising has been promised in the mobile industry for over a decade, and Loopt has delivered the engaging platform that makes this a reality,” said Jordan Greene, Principal/Mobile Media for Mella Media. 

The campaign won the coveted mobile prize amongst other digital categories won by American Express OPEN, Coca Cola, and Ogilvy. 

The campaign running in New York City presents the Loopt community with exclusive offers from the closest of B.R. Guest’s 15 restaurants including Dos Caminos, Ruby Foos, and Blue Water Grill. With a simple tap, the consumer can call the restaurant, connect to view the menu, map its location, or find the fastest route to get there.