“It was exciting for us to match our client’s business goals to the right mobile platform. Location-based advertising has been promised in the mobile industry for over a decade, and Loopt has delivered the engaging platform that makes this a reality,” said Jordan Greene, Principal/Mobile Media for Mella Media.
The campaign won the coveted mobile prize amongst other digital categories won by American Express OPEN, Coca Cola, and Ogilvy.
The campaign running in New York City presents the Loopt community with exclusive offers from the closest of B.R. Guest’s 15 restaurants including Dos Caminos, Ruby Foos, and Blue Water Grill. With a simple tap, the consumer can call the restaurant, connect to view the menu, map its location, or find the fastest route to get there.