We aim to help people discover the world around them – a mission that applies to the whole Loopt community, including our employees. To that end, Loopt has sponsored a lunch series to bring in speakers that will educate and inspire us. Last week we were privileged to have Tom Kelley, the general manager of IDEO, speak to us on innovation. IDEO was recognized as number five in Fast Company’s 2008 list of The World’s 50 Most Innovative Companies.
Tom’s talk highlighted key roles essential to innovation within an organization, drawing from his book, The Ten Faces of Innovation. The role of the “Anthropologist” was of particular interest to our employees. According to Tom, an “Anthropologist” goes out to the field to observe their customers actually using the product or service - whether it be at home, at school, or on the subway. Don’t be surprised if you get a request from one of us to shadow you while you use Loopt. ;-)
By keeping an open mind toward new ideas, innovation is fostered. We'll continue to invite speakers to educate and inspire us. More importantly, we hope you’ll continue to educate and inspire us with your feedback on the Loopt service. It’s all about innovation.
Nini is on the human resources team at Loopt.