Location is one of most genuine parts of the mobile experience. And the mobile phone remains the most ubiquitous, always on device that is capable of knowing where you are automatically and delivering innovative, compelling location-based services. Loopt obviously feels location is a core part of the experience and continues to strive to deliver high frequency, high accuracy location to the Loopt mobile social mapping experience. However, there are still a number of barriers preventing broader adoption of LBS apps, such as API accessibility and the cost of location. We are excited to be working closely with Qualcomm and some of our carrier partners to be addressing these challenges. There are over 100M+ devices in the US alone that are capable of high-accuracy, rich LBS services. These location capabilities will continue to extend into more of the mobile web and mobile UI.
We are thrilled to make this announcement today with Qualcomm. Stay tuned for additional news as we continue working to enhance the Loopt user experience and drive growth in the broader LBS market.
For more information, please contact Eric Carr, VP of location technologies, at firstname.lastname@example.org.